Responding to an article by Kathryn Wheeler, readers describe how apps ‘found out’ they were pregnant and fed them worrying posts and targeted advertising

I am so glad to see an article published about the impact of social media on pregnant people and new mothers (‘I felt doomed’: social media guessed I was pregnant – and my feed soon grew horrifying, 3 September). I say “mothers” as I noticed my husband was not subjected to the same algorithms that I was. I, too, found it completely overwhelming when I was pregnant and have come off all social media, as the suggested reels I was barraged with did nothing but create anxiety for me as a new parent.

I decided it was toxic messaging that I didn’t need to be privy to. As there are lots of positive things happening on social media – eg groups connecting you with local new mums – it was a shame to miss out on what could have been happening in my area.

Continue reading…